More than one hundred solar companies filed for bankruptcy in 2024. An honest roll call of who fell, why they fell, and why now is the moment to re-pioneer the industry on service instead of pressure.
As the 30% ITC ends on December 31st, the solar industry faces a choice: evolve into servant leaders who genuinely help customers, or cling to the predatory Solar Bro culture.
True disruption in the solar industry prioritizes ethics, quality service, and consumer trust over mere upheaval.
