More than one hundred solar companies filed for bankruptcy in 2024. An honest roll call of who fell, why they fell, and why now is the moment to re-pioneer the industry on service instead of pressure.
As the 30% ITC ends on December 31st, the solar industry faces a choice: evolve into servant leaders who genuinely help customers, or cling to the predatory Solar Bro culture.
From telemarketer to CEO, I built a thriving business through perseverance, skill development, and ethical leadership.
