Let’s Generate Solar Leads!
A common question we receive is whether we generate leads. While we’ve successfully generated millions of dollars in leads over the years, we believe it’s beneficial for you and your business to harness lead generation independently. Here are some expert tips to help you get started.
The Landing Page: Your Digital Front Door
Landing pages are crucial as they serve as the gateway to your lead funnel. If this “front door” appears unappealing or confusing, potential leads may quickly turn away. Crafting an effective landing page can be challenging, especially for beginners. Fortunately, there are numerous services available to assist you. One popular option is Typeform, a tool that provides a professional-looking landing page. It also allows you to programmatically route leads via webhook to other systems or receive lead contents via email.
Crafting the Right Questions
The questions you present and their order are critical. Begin with general questions, such as asking for a zip code, and gradually move towards more specific details, like a phone number or address. Ensuring a logical flow between questions is essential; revealing the entire form at once might overwhelm prospective leads.
Consider the number of questions cautiously. Each additional query may reduce the number of leads completing your form. For solar leads, we’ve found that the most valuable information includes the phone number, followed by the address, and then the email. While emails are handy for post-conversion communication, their immediate value in lead generation is relatively minimal.
Driving Traffic with Ads
Once your landing page is ready, it’s time to attract visitors through paid ads. This involves creating ad content, typically a picture or video, paired with a call to action, and linking it to your landing page. Ad platforms will then display your ads to users online, targeting specific geographic areas (e.g., zip codes) or demographic interests.
Understanding Ad Costs
While individual ads themselves may be inexpensive, generating a single lead might require thousands or even hundreds of thousands of impressions. This translates to $100-$200 in raw ad costs per lead in saturated markets, and around $10-$20 per lead in untapped markets.
Timing also plays a crucial role. Avoid running ads during holidays or significant events like election cycles, as increased competition can cause ad prices to spike. Optimize your targeting or consider adjusting your budget to maintain cost-efficiency.
Embolden Yourself!
In conclusion, you have the capability to generate your own leads! We encourage our clients to take a proactive approach to lead generation. Not only does this reduce dependence on costly third-party providers, but it also allows you to acquire a valuable skill set. The more you understand and engage in lead generation, the greater the benefits for your business.